According to the Hawai‘i Hotel Performance Report published by the Hawai‘i Tourism Authority (HTA), statewide RevPAR increased by 8.1% to $204.80, with ADR up by 4.4% to 259.78 and occupancy of 78.8 percent up 2.7 percentage points from 76.1% in November 2018.
HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.
In November 2019, Hawai‘i hotel room revenues statewide grew by 7.6 percent to $330.3 million, which is $23.2 million higher than last year. Room demand rose to 1.3 million room nights, up 3.1 percent compared to a year ago. Room supply was similar year-over-year (1.6 million room nights, -0.5%). Several hotel properties across the state were closed for renovation or had rooms out of service for renovation during November.
Through the first eleven month of 2019 the hotels achieved an average room occupancy of 80.9%, up 0.2 percentage points from 2018. ADR in 2019 averaged $276.06 up 1.8% compared with the first 11 months of 2018 with revpar at $223.28, up 2.1% compared with 2018.
All classes of Hawai‘i hotel properties statewide reported RevPAR gains in November. Luxury Class properties reported RevPAR growth to $371 (+3.9%), with increases in ADR at $509 (+3.9%) and flat occupancy. Midscale & Economy Class hotels reported RevPAR of $135 (+11.1%), with increases in both occupancy (81.6%, +5.2 percentage points) and ADR ($166, +4.0%)
Among Hawai‘i’s four island counties, Maui County hotels led the state in RevPAR at $265 (+7.7%), with ADR of $354 (+5.8%) and occupancy of 74.9 percent (+1.3 percentage points) in November. Properties in Wailea, where there are a number of luxury resorts, earned RevPAR of $444 (+3.0%), with increases in ADR ($536, +7.5%) offsetting lower occupancy (82.8%, -3.6 percentage points).
O‘ahu hotels reported RevPAR growth to $188 (+9.1%) in November, with increases in ADR to $229 (+5.4%) and occupancy of 82.0 percent (+2.8 percentage points). Waikīkī properties earned RevPAR of $188 (+11.4%), with increases in both ADR ($227, +6.5%) and occupancy (83.1%, +3.7 percentage points).
Hotels on the island of Hawai‘i saw significant increases in RevPAR to $185 (+13.5%), ADR at $245 (+3.8%) and occupancy of 75.7 percent (+6.5 percentage points) in November compared to the same time a year ago. Properties on the Kohala Coast earned RevPAR of $271 (+16.3%), ADR at $349 (+2.5%), and occupancy of 77.8 percent (+9.3 percentage points). In May 2018, Kīlauea volcano started erupting in lower Puna, which contributed to a downturn in visitors to the island of Hawai‘i in the following months.
Kaua‘i hotels reported lower RevPAR of $180 (-1.7%), ADR at $250 (-1.9%) and occupancy of 72.2 percent (+0.2 percentage points) in November.
Properties report rooms as officially out of service to STR if they are unavailable for rent for 30 days or more. However, it should be noted that rooms out of service for renovation for less than 30 days are still included in the Supply numbers presented in Figures 2 and 4 and may be considered overstated.
Tables of hotel performance statistics, including data presented in the report are available for viewing online at:
About the Hawai‘i Hotel Performance Report
The Hawai‘i Hotel Performance Report is produced using hotel survey data compiled by STR, Inc., the largest survey of its kind in Hawai‘i. The survey generally excludes properties with under 20 lodging units, such as small bed and breakfasts, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and sold timeshare units no longer available for hotel use. The data has been weighted both geographically and by class of property to compensate for any over and/or under representation of hotel survey participants by location and type.
For November 2019, the survey included 168 properties representing 48,185 rooms, or 89.6 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including full service, limited service, and condominium hotels.
Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.