According to the Hawai‘i Hotel Performance Report published by the Hawai‘i Tourism Authority (HTA), statewide RevPAR increased by 4.3% in October to $200.26, with ADR up by 1.7% to $253.29 and occupancy up by 2.0 percentage points to 79.1 percent.
HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.
Through the first ten months of 2019 Hawaii’s hotels saw no change in average room occupancy, at 81.1%. ADR increased by 1.8% from $273.12 in 2018 to $278.07 in 2019 while revpar grew by 1.9% from $221.47 in 2018 to $225.65 in 2019.
In October, Hawai‘i hotel room revenues statewide grew by 3.8 percent to $333.8 million, which is $12.2 million higher than last year. Room demand was up 2.1 percent to 1.3 million rooms, with supply 0.5 percent lower compared to a year ago. Several hotel properties across the state were closed for renovation or had rooms out of service for renovation during October.
Most classes of Hawai‘i hotel properties statewide reported RevPAR gains in October. Luxury Class properties reported RevPAR growth to $349 (+3.8%), with increases in both occupancy (+1.5 percentage points) to 74.2% and ADR at $471 (+1.8%). Midscale & Economy Class hotels reported RevPAR of $121 (-6.2%), with higher occupancy of 79.7 percent (+2.2 percentage points) unable to offset lower ADR at $152 (-8.8%).
Among Hawai‘i’s four island counties, Maui County hotels led the state in RevPAR at $251 (+9.9%), with ADR of $329 (+4.3%) and occupancy of 76.3 percent (+3.9 percentage points) in October.
O‘ahu hotels reported RevPAR growth to $188 (+2.5%) in October, with increases in ADR to $228 (+0.9%) and occupancy of 82.6 percent (+1.3 percentage points).
Hotels on the island of Hawai‘i saw significant increases in RevPAR to $177 (+12.0%), ADR at $239 (+2.6%) and occupancy of 74.1 percent (+6.2 percentage points) in October compared to the same time a year ago. In May 2018, Kīlauea volcano started erupting in lower Puna, which contributed to a downturn in visitors to the island of Hawai‘i in the following months.
Kaua‘i hotels reported lower RevPAR of $177 (-10.3%), ADR at $253 (-2.9%) and occupancy of 69.9 percent (-5.7 percentage points) in October.
Tables of hotel performance statistics, including data presented in the report are available for viewing online at:
About the Hawai‘i Hotel Performance Report
The Hawai‘i Hotel Performance Report is produced using hotel survey data compiled by STR, Inc., the largest survey of its kind in Hawai‘i. The survey generally excludes properties with under 20 lodging units, such as small bed and breakfasts, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and sold timeshare units no longer available for hotel use. The data has been weighted both geographically and by class of property to compensate for any over and/or under representation of hotel survey participants by location and type. For October 2019, the survey included 158 properties representing 46,496 rooms, or 86.5 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including full service, limited service, and condominium hotels
Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.