Marriott International Launches All-Inclusive Platform To Bring Its Brands, Scale And Trusted Service To Growing, Global Vacation Segment.
Marriott International is poised to grow in the all-inclusive segment by leveraging its Bonvoy travel program and iconic brands including The Ritz-Carlton and Westin Hotels & Resorts.
Marriott International to manage five all-inclusive resorts with more than 2,000 rooms and owner investment of more than $800 million.
BETHESDA, Md., Aug. 5, 2019 /PRNewswire/ -- Responding to consumers' growing desire around the world for premium, worry-free vacations, Marriott International, Inc. today announced it is launching an all-inclusive platform to serve this increasingly popular vacation segment. The company also announced that it has signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than $800 million and demonstrating their confidence in Marriott International's scale, loyalty platform and operational expertise. The resorts are expected to open between 2022 and 2025.
A rendering of Nia, the planned all-inclusive destination with four Marriott International brands including The Ritz-Carlton and Westin Hotels. It is set to rise in Riviera Nayarit on Mexico’s West coast.
"Our new all-inclusive resort platform is a natural progression for Marriott International," said Tony Capuano, Marriott International's Executive Vice President and Global Chief Development Officer. "It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust."
Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio. The new platform will provide the company's 133 million Marriott Bonvoy members the option to earn and redeem points for this convenient, pay-one-price concept.
More than 2,000 rooms in the works.
Marriott International's newly signed management contracts are expected to deliver five all-inclusive properties in the Caribbean and Latin America that, combined, would offer more than 2,000 rooms. The planned resorts include:
Punta Cana, Dominican Republic
"We are thrilled to be working with Marriott International to create a first-of-its-kind, exciting vacation destination in Mexico's Riviera Nayarit that will feature four of the company's distinct brand experiences," said Gerardo Férnandez, Managing Director, Hospitality Platform, Artha Capital. "By bringing together a mix of premium and luxury brands on our beautiful, oceanfront site, we have the opportunity to redefine what 'all-inclusive vacationing' truly means. We have high confidence in Marriott International, the power of its brands and loyalty program, and are confident that this project will be a success."
"We are thrilled to be developing an all-inclusive Autograph Collection resort in the Dominican Republic in collaboration with Marriott International," said Mihail Popov, CEO of DIT Hotels, based in Sofia, Bulgaria. "Working with Marriott International means we have access to its brand, design and business expertise as we develop our resort in Punta Cana, and once we open, we'll benefit from the company's operational excellence and base of enthusiastic Marriott Bonvoy members who are always seeking out new experiences."
Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.