A new report from the World Travel and Tourism Council (WTTC) and the Trip.com Group has revealed that 69 per cent of travellers are actively seeking sustainable travel options for 2023.
The same report also reveals that there is an increased appetite for sustainable tourism among consumers, SchengenVisaInfo.com reports.
“In this follow-up report, WTTC joined forces again with a leading global travel service provider, Trip.com Group and its major consumer brands Trip.com, Ctrip and Skyscanner, with additional data sourced from Deloitte, to analyze the trends that shaped the Travel & Tourism sector last year and will continue to do so over 2023,” the statement issued by WTTC reads.
The report, titled ‘A World on the Move: Changing Consumer Travel Trends to 2022 and Beyond’, shows that sustainability is a critical element of the travel agenda, with travellers aiming to reduce their carbon footprint and support sustainable tourism.
Additionally, in a survey included in this report, three-quarters of travellers plan to travel more sustainably in the future. At the same time, nearly 60 per cent have chosen more sustainable travel options in the past two years.
The other survey also found that about three-quarters of high-end travellers are ready to pay extra to make their trips more sustainable.
Meanwhile, last year travellers made clear their desire to wander is very much alive, with a 109 per cent increase in overnight international arrivals compared to 2021.
As WTTC explains, based on the report, in 2022, consumers were willing to stretch their vacation budget, with 86 per cent of travellers planning to spend the same amount or more on international travel than in 2019, with American tourists topping the list as the biggest spenders.
Moreover, despite last year’s concern over the inflationary cost-of-living crisis, nearly a third, or 31 per cent, of travellers intend to spend more on international travel this year than in 2022.
On the other hand, Deloitte’s report’ Global State of the Consumer Tracker’ has revealed that last year more than half, or 53 per cent of global consumers surveyed during the summer of 2022, said they plan to stay in a hotel during the next three months.
In this regard, WTTC President and CEO Julia Simpson noted that the travel demand is currently stronger than ever, and this WTTC report shows that there will be a significant recovery this year. She also added that this year is set to be a solid year for Travel and Tourism.
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Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.