In April 2020, Hawai‘i hotels statewide reported dramatic declines in revenue per available room (RevPAR), average daily rate (ADR), and occupancy compared to April 2019 due to the COVID-19 pandemic.
According to the Hawai‘i Hotel Performance Report published by the Hawai‘i Tourism Authority’s (HTA) Tourism Research Division, statewide RevPAR decreased to $12 (-94.5%), ADR fell to $131 (-51.8%), and occupancy declined to 8.9 percent (-69.0 percentage points) in April. The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. In April, Hawai‘i hotel room revenues statewide fell by 97.0 percent to $10.4 million. Room supply was 45.4 percent lower year-over-year (887,200 room nights) and room demand dwindled to 79,100 room nights (-93.7%). Many properties closed or reduced operations in April. Since March 26, all passengers arriving from out-of-state were required to abide by a mandatory 14-day self-quarantine. The quarantine order was expanded on April 1 to include inter-island travelers. All classes of Hawai‘i hotel properties statewide reported lower RevPAR, ADR and occupancy in April compared to a year ago. Performance data for Luxury Class properties were not available for April due to property closures. Maui County hotels reported RevPAR at $13 (-95.6%), with declines in both ADR to $121 (-68.8%) and occupancy of 11.0 percent (-67.9 percentage points) in April. Data for the month of April was not available for Maui’s luxury resort region of Wailea. The Lahaina/Kā‘anapali/Kapalua region had RevPAR of $4 (-98.3%), ADR of $90 (-71.9%), and occupancy at 4.6 percent (-73.6 percentage points). O‘ahu hotels reported a 93.8 percent drop in RevPAR to $11 in April. ADR decreased to $142 (-37.9%) and occupancy declined to 8.0 percent (-71.9 percentage points). Waikīkī hotels earned $8 (-95.7%) in RevPAR with ADR at $141 (-36.7%) and occupancy of 5.4 percent (-74.5 percentage points). otels on the island of Hawai‘i earned RevPAR of $13 (-93.1%) in April, with declines in both occupancy (12.4 percent, -62.3 percentage points) and ADR ($107, -58.8%). Properties on the Kohala Coast reported declines in RevPAR, ADR and occupancy in April. Kaua‘i hotels’ RevPAR fell to $9 (-94.8%) in April, with lower ADR ($131, -50.9%) and occupancy (7.0 percent, -59.6 percentage points). Tables of hotel performance statistics, including data presented in the report are available for viewing online at: https://www.hawaiitourismauthority.org/research/infrastructure-research/ About the Hawai‘i Hotel Performance Report The Hawai‘i Hotel Performance Report is produced using hotel survey data compiled by STR, Inc., the largest survey of its kind in Hawai‘i. The survey generally excludes properties with under 20 lodging units, such as small bed and breakfasts, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and sold timeshare units no longer available for hotel use. The data has been weighted both geographically and by class of property to compensate for any over and/or under representation of hotel survey participants by location and type. For April, the survey included 87 properties representing 22,929 rooms, or 42.7 percent of all lodging properties and 77.5 percent of operating lodging properties with 20 rooms or more in the Hawaiian Islands, including full service, limited service, and condominium hotels.
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Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics. Archives
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