VANCOUVER, Feb. 21, 2020 /CNW/ - Today, Destination Canada - Canada's national marketing organization, recognized a third consecutive record-breaking year with 22.1 million travellers to Canada in 2019 according to Statistics Canada. Tourism plays a significant role in the national economy, generating an estimated $104.9 billion in tourism expenditures in 2019, supporting approximately 1 in 10 jobs in communities across Canada and contributes an estimated $43.5 billion in Gross Domestic Product.
"This record number of arrivals shows once more that tourism is a strong and sustainable sector that benefits businesses and communities, large and small, across Canada," said the Honourable Mélanie Joly, Minister of Economic Development and Official Languages. "By working together, we are inspiring travellers to visit more parts of the country in all four seasons, to experience Canada's diversity and inclusivity, to taste its culinary delicacies and to discover its Indigenous peoples."
Destination Canada supports the growth of the visitor economy through data-driven marketing strategies that stimulate international demand and tourism export revenue for Canada in 10 countries:
Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK and the US.
This diversified set of source markets allows for continued growth, even when some regions experience uncertainty.
"It is thanks to the hard work and passion of the millions of Canadians who contribute to this sector that we are experiencing another record-breaking year for tourism. It also reinforces that our Team Canada approach with our industry partners across the country is working and we are increasing Canada's international competitiveness," said Ben Cowan-Dewar, Chairperson of Destination Canada's Board of Directors. "Looking to 2020, we will continue to share relevant data, market intelligence and industry analysis with our partners to ensure we are promoting relevant, meaningful content to our audiences. This is especially relevant given uncertainty around the impact of the coronavirus or COVID-19 outbreak. We are committed to working with our industry partners to continue inspiring those with glowing hearts to fall in love with Canada."
In addition to Destination Canada's marketing efforts, the continued growth in the tourism sector is attributable to a variety of factors such as the Government of Canada maintaining renewed visa requirements for key markets making it easier for more people to travel to Canada. There have also been new flight destinations added and increased service on pre-existing routes to several Canadian airports opening up additional air access.
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Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.