Navnesh Reddy | The Fiji Times | 31 May, 2022
The Tourism Fiji Corporate Plan 2022-2024 outlines our target of reaching visitor expenditure of $3 billion by the end of 2024.
This was the comment made by Tourism Fiji chief executive officer Brent Hill during the media launch of the two-year road map document in Nadi yesterday.
“Our tourism industry is the heartbeat of the Fijian economy, and we strongly believe that our Corporate Plan gives us a clear vision to work collectively in order to achieve our goals,” he said.
Mr. Hill said the plan would also outline Tourism Fiji’s strategic priorities and would guide them over the next two years.
“It will prompt us to work more sustainably, channel our resources towards the right goals and challenge our team to go the extra mile for our tourism industry and more importantly for Fiji.”
He said the plan and its execution are undermined by the many hundreds of tourism businesses promoting the sector and promoting our country’s unique beauty and depth of experiences we could offer.
Mr. Hill also acknowledged the Pacific Private Sector Development Initiative (PSDI) which funded the Corporate Plan.
PSDI Tourism Expert Sara Currie said, “ADB’s PSDI welcomed the opportunity to work with Tourism Fiji to set targets and goals for the next two years ahead, as Fiji recovered from COVID-19.” she said.
The Corporate Plan document was also yesterday shared with industry stakeholders, media and representatives organizations, who according to Tourism Fiji were consulted and had provided data for the plan.
For a copy of the full plan click below
Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.