Hawaii’s hotels report average room occupancy grew by 1.0 percentage points in July to reach 85.2%.
According to the Hawai‘i Hotel Performance Report published by the Hawai‘i Tourism Authority (HTA), statewide RevPAR increased to $259.52 (+5.2%), with ADR of $304.73 (+3.9%) and occupancy of 85.2 percent (+1.0 percentage points) in July.
HTA’s Tourism Research Division issued the report’s findings utilizing data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands.
In July, Hawai‘i hotel room revenues grew by 3.5 percent to $434.8 million, approximately $14.6 million higher than last year. There were approximately 27,700 fewer available room nights (-1.6%) in July with room demand similar to 2018. Several hotel properties across the state were closed for renovation or had rooms out of service for renovation during July.
All classes of Hawai‘i hotel properties statewide reported RevPAR gains for the month of July 2019. Luxury Class properties reported a strong increase in RevPAR to $506 (+11.0%) with ADR of $603 (+3.7%) and occupancy of 83.9 percent (+5.5 percentage points). Midscale & Economy Class hotels reported RevPAR of $155 (+1.7%) with ADR of $183 (+0.4%) and occupancy of 84.3 percent (+1.0 percentage points).
Among Hawai‘i’s four island counties, Maui County hotels led the state in RevPAR at $359 (+9.3%), ADR of $436 (+7.7%) and occupancy of 82.2 percent (+1.2 percentage points). Maui County was led by the strong performance of properties in Wailea, which earned RevPAR of $640 (+13.6%), ADR of $697 (+12.2%), and 91.7 percent occupancy (+1.1 percentage points).
O‘ahu hotels reported higher RevPAR in July of $230 (+1.4%) compared to a year ago, with growth in ADR to $261 (+1.3%) and occupancy that was similar to last year at 87.9 percent (+0.1 percentage points). Waikīkī hotels performed similarly to last July.
Hotels on the island of Hawai‘i saw increases in RevPAR to $223 (+19.0%), ADR of $266 (+9.1%) and occupancy at 83.6 percent (+7.0 percentage points) in July compared to the same time last year. Most notably, Kohala Coast hotels had a 30 percent increase in RevPAR to $324 compared to last July, along with strong growth in ADR to $376 (+10.7%) and occupancy of 86.3 percent (+12.8 percentage points). In May 2018, Kīlauea volcano started erupting in lower Puna, which contributed to a downturn in visitors to the island of Hawai‘i in the following months.
Kaua‘i hotels reported lower performance compared to last July with decreases in RevPAR to $233 (-5.7%), ADR of $301 (-3.0%) and occupancy of 77.5 percent (-2.2 percentage points).
Tables of hotel performance statistics, including data presented in the report are available for viewing online at: https://www.hawaiitourismauthority.org/research/infrastructure-research/
About the Hawai‘i Hotel Performance Report
The Hawai‘i Hotel Performance Report is produced using hotel survey data compiled by STR, Inc., the largest survey of its kind in Hawai‘i. The survey generally excludes properties with under 20 lodging units, such as small bed and breakfasts, youth hostels, single-family vacation rentals, cottages, individually rented vacation condominiums and sold timeshare units no longer available for hotel use.
The data has been weighted both geographically and by class of property to compensate for any over and/or under representation of hotel survey participants by location and type. For July 2019, the survey included 159 properties representing 48,092 rooms, or 89.0 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including full service, limited service, and condominium hotels.
Properties report rooms as officially out of service to STR if they are unavailable for rent for 30 days or more. However, it should be noted that rooms out of service for renovation for less than 30 days are still included in the Supply numbers presented in Figures 2 and 4 and may be considered overstated.
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Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.