Marriott International expects to expand its footprint in Mexico by more than 50 percent, by the end of 2023.
The hotelier signed deals for 15 hotels in Mexico – including the first EDITION contract for the Caribbean and Latin America – as it “continues to be our biggest and most successful market in the region,” said a company spokesperson.
With these new deals, Marriott's total Mexico pipeline now features nearly 50 properties consisting of 8,000 rooms across the country, from Mexicali to Cancun, including key gateway cities such as Mexico City, Guadalajara, and Monterrey; and resort markets like Cancun, Los Cabos, and Puerto Vallarta.
As of Dec. 31, 2018, Marriott had 85 open properties in Mexico, representing about 34 percent of its 249 properties across 21 brands in the Caribbean and Latin American region.
Marriott's signed pipeline in Mexico consists of nine luxury projects totaling 1,000 rooms, including two new projects. The 100-room Ritz-Carlton Reserve in Riviera Nayarit and branded residential units will be nestled within the Costa Canuva master plan development, set apart by its secluded location and private beach.
The second luxury signing is the Riviera Maya Mexico EDITION in Kanai, the first EDITION brand property in the region.
This year, Marriott is expected open its first ultra-luxury Ritz-Carlton Reserve property, called Zadun, in Los Cabos, as part of the Puerto Los Cabos master plan development.
Meeting demand for select-service properties, Marriott also signed more than 4,000 rooms across six brands: Fairfield by Marriott, AC Hotels by Marriott, Courtyard by Marriott, Residence Inn by Marriott, Aloft, and Four Points by Sheraton.
Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.