McKinsey/Skift Report

Published September 22 2020

Table of Contents
Authors
Supporting Contributors
Acknowledgments
Executive Summary (page 7)

• Key Insights of the Report
• What We Recommend

Introduction: Travel’s Unprecedented Turbulence
1 | Travel Sectors: Health , Risks, And Strengths (page 11)

• Airlines
• Hotels
• Vacation rentals
• Tours and activities
• Online travel agencies (OTAs)
• Car rentals and ridesharing
• Cruise

2 | Travel Segments : Leisure and Business Travel Take Different Paths (page 24)

• Leisure travel
• Business travel
• Will the distinction between leisure and business travel still matter?

3 | When Will Travel Recover? Forecasts and Indicators (page 40)

• Scenarios suggest global tourism recovery by 2023–2024
• Recovery will look very different from one geography to another
• Trending toward a scenario in which full recovery will take time
• Cause for optimism? Travel could partly recover even before a vaccine

4 | Grow your way out of the crisis : Four actions for travel companies (page 57)

• Understand your customers as microsegments, not monoliths
• Design the next set of thoughtful customer-experience interventions
• Expand your view of the ecosystem
• Sustain your crisis-induced agility

Who will come out ahead?
Notes
About

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