Digital transformation isn’t a new concept. It needs no introduction, but requires far more definition than it usually gets.
Built upon an in-depth survey of 951 senior-level travel and hospitality industry leaders in 12 markets across the world, the 2022 Digital Transformation Report — the third annual collaboration between Skift and Amazon Web Services (AWS) — explores how travel companies are taking stock of their technological systems, benchmarking best practices against their peers, and learning when to build in-house, buy off-the-shelf, and partner with specialized vendors.
Through such efforts, travel companies can create digital strategies that will truly transform their entire organizations and the customer experience.
In this report
Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.