Sunwing Travel Group’s hotel division will begin operating six of Rex Resorts’ Caribbean hotels as part of a newly formed strategic alliance, effective December 1, 2018. As part of this landmark agreement, Sunwing’s growing hotel division plans to make significant improvements to each of the resorts over the coming years.
The six Rex Resorts will be absorbed within two of the hotel division’s brands: the new luxury boutique hotel collection, Mystique Resorts and the popular mid-market chain, Starfish Resorts. Mystique Royal St Lucia will be the second addition to the Mystique Resorts brand, with the first opening later this month in Holbox, Mexico. The Starfish Resorts brand will see five new additions: Starfish Discovery Bay Resort, Barbados; Starfish Halcyon Cove Resort, Antigua; Starfish St Lucia Resort, St Lucia; Starfish Grenada Resort, Grenada, and Starfish Tobago Resort, Tobago.
Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.