tourismanalytics.com
  • Home
  • Latest News
  • Statistics
    • Abu Dhabi
    • Anguilla
    • Antigua & Barbuda
    • Aruba
    • The Bahamas
    • Barbados
    • Belize
    • Bermuda
    • Bonaire
    • British Virgin Islands
    • Cancun
    • Caribbean
    • Cayman Islands
    • Costa Rica
    • Cozumel
    • Cruise Visitors Caribbean
    • Cuba
    • Curacao
    • Dominica
    • Dominican Republic
    • Dubai
    • El Salvador
    • Florida
    • Global (UNWTO)
    • Grenada
    • Guadeloupe
    • Guatemala
    • Guyana
    • Haiti
    • Hawaii
    • Honduras
    • Jamaica
    • Las Vegas
    • Los Cabos
    • The Maldives
    • Martinique
    • Mauritius
    • Mexico
    • Montserrat
    • Nicaragua
    • Orlando
    • Panama
    • Puerto Rico
    • Punta Cana
    • Saint Lucia
    • Seychelles
    • St Kitts & Nevis
    • St. Vincent & The Grenadines
    • Sint Maarten
    • Trinidad and Tobago
    • Turks & Caicos
    • UK Residents Outbound
    • US International Outbound
    • US Consumer Confidence Index
    • USVI
  • Articles
  • About Us
  • What we do
  • Contact Us
  • Newsletter

Articles

U.S. Travel Searches Indicate Initial Signs of Hotel Recovery

6/13/2020

0 Comments

 
According to new consumer research from BVA BDRC and supported by Expedia Group search data, Americans are increasing their intent to travel this summer, a positive indicator for the industry. While U.S. domestic and regional travel searches steadily dropped throughout March and into the first week of April, according to Expedia Group data, search has been steadily climbing over the last month in total volume. Expedia Group data also showed that for domestic travelers who searched within the last month for July trips, there has been an average gain of 20% week-on-week.
According to BVA BDRC, nearly 40% of consumers polled plan to book an accommodation, whether a hotel or vacation rental, within the next three months. In addition, providing clear communication on cleanliness measures should be top of mind for accommodation providers.
Here are points for accommodation partners to consider:
  • More than 50% of respondents expect hand sanitizer to be available throughout the hotel and enhanced cleaning regimes
  • 40% of respondents expect staff to wear protective gear, such as face masks
  • Vacation-rental guests similarly expect new cleaning standards, with more than 50% expecting hand sanitizer on property
  • Nearly half also expect a company-wide cleanliness standard for vacation rentals comparable to hotels.
Price Consciousness Is Top of Mind
Expedia Group search data shows a nine-point increase from mid-April to mid-May in the number of searches for two-star hotels, with three-, four- and five-star hotel searches down, indicating that lower price points are a factor in booking decisions. This value consciousness is further supported by BVA BDRC research showing a 57% increase from April to June in intent to use an OTA to book a trip, with 73% saying their reasoning is to get the best nightly rate. To meet traveler expectations on price, Expedia Group lodging partners should consider adding flexible rates and promotions to draw attention to their listings.
Travelers Take the Wheel
According to the BVA BDRC survey, more Americans are considering traveling by car this year for their next vacation, up 20% year-on-year. Traveler interest in motorhomes and campervans is also on the rise, while trains, ships and planes are down approximately 25% to 35% from last year. Only 15% of consumers polled plan to book a flight for a trip in the next month, with around one in 10 showing interest within the next one to three months. With drive-to destinations on the rise, lodging partners and vacation-rental property managers should consider marketing strategies to attract customers within a 250-mile radius.
Travel Motivators
More than half of the BVA BDRC survey respondents are interested in visiting friends and family in the near term, while 47% showed interest in destinations in the mountains or to a lake, likely due to the remoteness and potential ease to social distance responsibly. Sporting activities, both watching and participating, are the least likely trip type compared to their normal and past behavior, with 35% saying they are significantly less likely to plan a trip around one. To increase confidence among travelers planning trips to visit friends and families, Expedia Group partners are encouraged to add refundable rates plans that allow for cancellations or changes without fees.
 

0 Comments



Leave a Reply.

    Jim Hepple is an Assistant Professor at the University of Aruba and is Managing Director of Tourism Analytics.

    ​

    Archives

    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018

    Categories

    All

    RSS Feed

Site powered by Weebly. Managed by SiteGround
  • Home
  • Latest News
  • Statistics
    • Abu Dhabi
    • Anguilla
    • Antigua & Barbuda
    • Aruba
    • The Bahamas
    • Barbados
    • Belize
    • Bermuda
    • Bonaire
    • British Virgin Islands
    • Cancun
    • Caribbean
    • Cayman Islands
    • Costa Rica
    • Cozumel
    • Cruise Visitors Caribbean
    • Cuba
    • Curacao
    • Dominica
    • Dominican Republic
    • Dubai
    • El Salvador
    • Florida
    • Global (UNWTO)
    • Grenada
    • Guadeloupe
    • Guatemala
    • Guyana
    • Haiti
    • Hawaii
    • Honduras
    • Jamaica
    • Las Vegas
    • Los Cabos
    • The Maldives
    • Martinique
    • Mauritius
    • Mexico
    • Montserrat
    • Nicaragua
    • Orlando
    • Panama
    • Puerto Rico
    • Punta Cana
    • Saint Lucia
    • Seychelles
    • St Kitts & Nevis
    • St. Vincent & The Grenadines
    • Sint Maarten
    • Trinidad and Tobago
    • Turks & Caicos
    • UK Residents Outbound
    • US International Outbound
    • US Consumer Confidence Index
    • USVI
  • Articles
  • About Us
  • What we do
  • Contact Us
  • Newsletter